Benefits of Promotional Products for Marketing Your Business
There are tons of opportunities for a business to be unique from its competitors, and among these tactics is the use of promotional items. Indeed, giving out free, branded stuff to consumers – for example, mugs or umbrellas with your logo on it – is a great marketing method that will put your brand in front of people on a daily basis.
If you want to get more specific as to the benefits of promotional products as part of your marketing mix, here are five:
Greater Brand Recognition
One goal all businesses have, whether big or small, is brand recognition. How can you make your brand unique enough to be noticed, and how do you make it stay in the minds of your customers or potential customers? Customize an item they use all the time, and be part of their daily routine!
Extensive Reach, Low Price
With a small marketing budget, it can be challenging to decide how to spend the money while making sure that your goals are all achieved. Promotional products offer great value for investment, with their cheap cost and big, unforgettable impact. Bear this in mind: with a simple giveaway, you can encourage customer loyalty.
Business Card Alternative
Although business cards will never go out of style, promotional products are also a fun and creative way of providing your contact details. Rather than just leaving your business card with a customer or prospective customer, you can leave the card plus one of your promotional items. If you own a book shop, for example, give away a branded mug. Every time they use that mug, you will be remembered, and that’s a plus for business.
When seeking marketing success, it is crucial to understand the role of repeat exposure. How can you put your business out there all the time without spending a fortune? Effortless. Just think about the things your customers will want to have around. Yes, we go back to branded mugs, towelettes, pens, and other daily-use items.
Variety in Marketing
What is your marketing portfolio like? Let’s say you had to select between a burger for lunch twice a week, and eating a unique lunch week after week, which would you want? Obviously, as with most people, you’ll probably go for variety.
It’s the same with marketing a business. While having staple marketing items is important, varying what you give away for branding matters, too! Provided your logo is there, you can distribute various products that consumers can use. Of course, it’s also important that the products you give out are high quality; otherwise, it will cast a bad light on your business.